Ube is a purple yam from the Philippines. It is described as having a slightly nutty, vanilla taste and is popular in desserts. Due to its bright purple color, it is Insta-ready. From ice cream to donuts, it has been appearing all over social media. According to Technomic, ube is one of the fastest-growing menu items, up 129%. To meet consumers’ demand for ube, Flavor Dynamics, Inc. offers Natural, Vegan, non-GMO, No allergen, and Water Soluble ube flavors for a variety of applications including Confectionery, Baked goods, Dairy, and Ice cream. Make your customers smile!